随着越来越多的企业转向网络世界, it can be a grueling task to properly convert one’s brand marketing from physical to digital. Enter: Digital Marketing Agencies — 专家 on the very field of online hyping and advertising which may just be worth investing some of your funds in.
You might be surprised that the concept of digital marketing actually began as far back as the 1990s! As computers and access to the world wide web became more prevalent to the public, some began to think bigger when it came to the internet’s potential from a business standpoint. 然而,, most marketers were still uncertain on bringing their assets over to the digital world especially since the internet was not yet as widespread as it is today and could just quite possibly fail to really take off.
但没过多久他们就改变了主意, by 1993, the first clickable online banner was uploaded as a digital ad and this strategy was soon fervently followed by other businesses looking to spread their influences in this growing — and obviously staying — digital phenomenon. 随着越来越多的搜索引擎出现, 随着网络用户数量的持续增长, the more marketers further realized that they had to quickly establish their businesses online since 那就是人们蜂拥而来的地方特别是年轻一代，他们知道他们将领导 消费主义的下一个演变.
By the late 2000s, search engine traffic was reaching billions every month (according to 格雷戈里·史密斯有6个.仅2006年3月就有40亿次搜索), 加上官方网站, 社交网站, 还有社交媒体, digital marketing became an established force for growing and maintaining a business.
A digital marketing agency is essentially a team of several professionals who, together, can 为您的业务或品牌带来最终的在线营销效果. 从计划, 策略, 概念化, 发展中, 然后执行, 观察, 还有维修，他们都帮你搞定了! 在这些事情上有可靠的帮助不仅可以 提升你的营销材料 但也 把这额外的责任卸给你 保持你的品牌在网上的影响力. 这可以 allow you to focus on the other parts of the business that require your undivided attention while ensuring that its digital side is well taken care of.
Additionally, find comfort in the fact that digital marketing agencies are capable of handling 多种网络平台 这样你就可以 最大限度地传播品牌知名度. 让威尼斯棋牌攻略用定量数据来证明 Avantika Monnappa “99%的数字营销人员使用脸谱网进行营销, 97%的人使用微博, 69%使用Pinterest, 59%使用Instagram。”. She also adds that marketers tend to use 脸谱网, 推特, and LinkedIn the most. 别忘了，他们通常也有 获得最好的营销工具!
And, yes, we’re here to clarify that digital marketing agencies do more than just content creation. 考虑到他们的 最终的任务是增加在线流量，最终是增加销售 — the rest of their tasks include integrating the best SEO practices, setting up vital 数字付费广告, 回应 对你的在线社区，监控你的表现， 观察 趋势，甚至改进品牌的网站. 事实上, it’s very important to keep a brand’s official website updated just like its younger social media siblings since it can serve as an omnichannel 哪些可以进一步增加销售.
Three crucial things you’d want to look for when scouting for an agency these days are:
他们被证明具有创造性地产生高影响力的能力, personalized content because these are what will become the “face” of your brand online to lure in your target consumers.
在网络平台技术方面有丰富的知识.e. 隐私/安全设置, 广告管理, and any related policies / standards) to utilize platforms to their fullest and avoid violations.
Aptitude of being one step ahead when it comes to brand improvement by mainly analyzing all the marketing efforts being done and then creating a progress report from it including proposed measures on what new direction the brand can venture to next.
说到数字营销机构，信不信由你，你是 用一个人的钱来支付几个专业人士的服务. 你得到 专家 from different areas of digital marketing that will work to boost your brand’s digital standing all for a single amount! 方便? 肯定.
虽然, it must be taken note of that “cost-effectiveness” can be subjective since bigger and more established digital marketing agencies obviously come with a larger price tag than smaller agencies. 也就是说, should you be an established business as well then this shouldn’t be so much of a problem as it is a very worthwhile investment.
It’s less subjective when it comes to the benefit of “time-effectiveness” since, 正如前面所提到的, 数字营销机构就是这样 generally capable of efficiently handling multiple online accounts with no supervision required. They can very well improve your business’s overall digital presence in a much shorter time span with little to no risks being taken thanks to their polished team structure and possibly even prior knowledge of the industry your business is set in.
首先,也是最重要的, a great digital marketing agency will listen to their client — will respect their client’s wants and will compromise on how to bring these desires to fruition in the most proper marketing way possible. An agency that can willingly adapt to changes like these will be able to seamlessly build a lasting partnership with your organization.
他们会确保这一点, even if they have the ball in the overall development of your brand’s digital contents and maintenance of online platforms, 企业的本质和声音将保持真实. 因为没有它的商业是什么 独特的性格 这让它与众不同?
Taking into consideration your visions can allow an agency to truly optimize their capabilities for your business or brand to create its own alluring spotlight in the highly competitive digital world.
这是不可否认的, 数字营销机构是企业的未来 looking to make the most out of themselves online and continuously attract the close to 5 billion users actively engaging on the web every single day. Once you find the one that’s most capable of understanding your business’s core values, that agency 能否成为您自己团队的宝贵延伸.
因此, it’s best to think about investing in one today where you can expect to see the pros thrive in their natural habitat to 数字化提升你的业务 更好的.